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The show airing next: The Business of Yoga a conversation with Yoga Tree’s owner Tim Dale
While Yoga has been simply passed from generation to generation for thousands of years, since coming to the West it’s become a multimillion-dollar business. How do making money and Spirituality combine in our modern world, how can a ‘business model’ apply to selling something that ‘is already in all of us’, does it work? To answer this question I invited the owner of YogaTree, Tim Dale, to the show.
Tim Dale , for whom mindfulness and eating well has always been important, pioneered in the natural foods restaurant business having opened and operated many of San Francisco’s most popular restaurants and nightclubs. These include: Le Colonial, Eleven, Fumé, Undici, Eddie Jack’s, the DNA Lounge, the Tap Room Bar, and the Up & Down Club. Then he took a sabbatical from the restaurant and nightclub business, and took up yoga. His sharp business eye noticed a gap in the market for a yoga studio that would be a space for great teachers to teach their passion without having to fit into the singular teaching style offered at other yoga studios. That is why, together with his wife Tara Dale, he opened the first Yoga Tree in October of 1999, and today Yoga Tree has nine yoga studios across the San Francisco Bay Area.
Most people know Yoga, yet what’s most popular is the Asanas, the aspect of Yoga that deals with the Body. Yoga comes from the Sanskrit word ‘Yuj’ and it means ‘union’, basically the union between Body-Mind-Spirit and utlimately everything that exists.
YogiViews is a TV show where Antonio Sausys interviews Yoga itself, through interviewing those who practice it, teach it, sell it or simply love it.
The interviewed range anywhere from great Masters deeply rooted in lineage and tradition to self made teachers; from savvy business men (and women!) who’d made a fortune selling yoga as a product, to those street-smart that know to rub the hands when cold in winter; from those who renamed yoga to make it acceptable, to those loyal to no other name than Yoga…
The format is either a half or a full hour show that at times presents a clip, or a real person, sometimes all in studio, others all outside, sometimes guiding practical experiences, others immersing in words…, but always true to Yoga.
The audience is everyone, those who practice can learn more and demystify old beliefs and those who don’t can learn why it works; those who love it can learn more about why they love it and those who don’t can learn to love it…, bottom line: Yoga represents the ‘Whole’, therefore ‘everyone’ is touched by it, including You!
Yoga has been around for 6000 years, despite trends, prohibitions and even modern standardization! Why is it…, how does it work…, who are those who pass it on…? Stay tuned and watch YogiViews to find out! The show airs at Comcast Channel 26 or AT&T Channel 99 (San Francisco Bay Area, California) on Tuesdays at 8:30 pm PST (repeat on Wednesdays at 11:30 am PST)